WHAT I DO

How I can help.

Strategic direction across growth and operations. I bring the marketer-plus-operator brain and work shoulder-to-shoulder with your team.

Let's talk →

How I Work

The ASAP Method.

Four phases. One goal: get your brand from stuck to scaling, fast.

Audit

Deep-dive into what's working, what's broken, and where opportunity's being left on the table.

"Now I see the real picture"

→

Strategize

Build the playbook. Prioritize by impact, set the 90-day rocks, align the team.

"We know exactly what to do"

→

Action

Plans become results. I'm right there with the team, making the calls, clearing blockers, and keeping every move tied to the strategy.

"Things are actually moving"

→

Propel

Systems run. Results compound. The engagement shifts from building to accelerating.

"This thing runs itself now"

↻ run it again

Ways to work together

Engagement tiers.

Every engagement is different. Here's how I plug in.

Strategic Advisory

~10 hrs/month

Audit, strategy, and ongoing guidance. I'm your sounding board and growth strategist, in your corner as your team runs with the plan.

Growth audit and roadmap
Weekly strategy call
Channel and creative review
P&L and unit economics check

Most common

Growth Partner

~20-30 hrs/month

I lead the growth strategy and work closely with your team and agencies to bring it to life. I own the plan and the numbers and keep everyone pointed at profit.

Everything in Advisory
Team and agency direction
Campaign strategy and review
Reporting and forecasting

Embedded Operator

30+ hrs/month

Interim-level leadership. I step in as your fractional CMO/COO and embed with the team, leading the growth function from the inside. I own the strategy, the priorities, and the P&L, and your team and I sharpen each other. Run on EOS? I slot straight into the Integrator seat.

Everything in Growth Partner
Leadership team integration
Hiring and team building
Full P&L ownership

Engagements start at $10K/month. All partnerships are month-to-month.

I do

Set the strategy and priorities with you. Where to play, what to focus on, what "good" looks like.
Work shoulder-to-shoulder with your team. I coach, pressure-test, and learn the business from the people closest to it.
Bring the marketer-plus-operator brain. Growth strategy, P&L, unit economics. I see the whole board.
Treat your money like my money. Every dollar has to earn its place.
Tell you the truth. Direct, no surprises, no yes-man.

I don't

Do your team's job. I make them sharper at their craft; I'm not here to take the keyboard.
Hand you a deck and disappear. I stay in it with you, start to finish.
Overcommit. I keep my roster small so you get senior attention.
Chase vanity metrics. Revenue, margin, LTV. That's what we steer toward.
Pretend everything's fine when it's not.

I bring the strategy and the rigor. Your team brings it to life.

Wired this way

Two skills. One mind.

Some speak marketing. Fewer understand accounting. I'm fluent in both.

🎯

The Marketer

Paid media, creative strategy, retention, CRO, & brand. I've managed millions in spend across platforms, & hit send to millions of inboxes. I wrote the ads, built the funnels, & optimized every touchpoint from first click to the 5th repeat purchase.

Performance Marketing100%
Creative Strategy88%
CRO & Landing Page Testing85%
Retention & Lifecycle80%
Brand Positioning72%

📊

The Accountant

Monthly close, forecasts, analysis, & cap tables. Cut my teeth on billion-dollar oil & gas operations. I thought in models, margins, & variances. Understood growth through the lens of financial statements, how to optimize from revenue to retained earnings.

Unit Economics & Contribution Margin100%
Financial Modeling & Forecasting92%
P&L Ownership88%
Variance Analysis84%
Cash Flow Management74%

🧠

The Operator

Most marketers can't read a P&L. Most accountants can't write a headline. I mastered both, and that's what makes me unique. The creative mind and the analytical mind don't fight. They compound.

Cross-functional Leadership92%
Team Development90%
Process & Systems Design86%
Strategic Planning80%
Vendor & Partner Management68%

Let's connect.

Building something? Looking for an operator? Want to argue about the 2005 Prius? I'm around.